Your brand integrated into high-performing philosophy videos published 3-5 times per week and averaging over 1 million views.
2.5M+ followers1M+ avg. video views65K+ newsletter readers
Ads interrupt. Ideas get invited in.
Mini Philosophy with Jonny Thomson and Big Think reaches millions of intellectually curious professionals who reward brands that respect their intelligence. Sponsor content they actually chose to watch.
Sponsorship pricing is customized to your platform mix and campaign goals.
Capabilities
Choose the format that fits your campaign
Every format puts your brand inside content the audience opted into, hosted by a creator they trust.
Short-form video sponsorships
Your brand integrated into high-performing philosophy videos published 3-5 times per week and averaging over 1 million views.
Podcast integrations
Long-form conversations with leading thinkers, with your brand woven into the dialogue rather than bolted on.
Newsletter advertising
Direct access to 65,000+ readers who actively subscribe for weekly essays on philosophy, psychology, and modern life.
Custom editorial partnerships
Creator-led branded content built with Jonny Thomson around topics your audience cares about, from AI and society to meaningful work.
Multi-platform campaigns
Integrated activations across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media in one coordinated buy.
Presenting sponsorships
Own the association with a property that guests like Ian McEwan, Rutger Bregman, Marie Kondo, Ryan Holiday, and Gary Marcus have appeared on.
Why now
Thoughtful audiences tune out interruption
Most ad environments are built for interruption. The people you most want to reach are the ones least willing to sit through it.
The old way
- ×Brand-safe media with real scale is hard to find, and most of it lacks intellectual credibility
- ×Creators who can make complex ideas feel natural and commercial-free are rare
- ×Audiences are scattered across video, social, newsletter, and podcast platforms, so integrated campaigns fall apart
- ×Educational content is either too academic for mainstream reach or too shallow to build trust
The Mini Philosophy way
- ✓A premium editorial environment backed by Big Think, reaching 2.5M+ followers at once
- ✓Jonny Thomson, a bestselling author and one of the world's leading philosophy creators online, leads every partnership
- ✓One property spanning YouTube, Instagram, Substack, podcasts, and Big Think's owned channels
- ✓Sponsorships designed to feel additive to the audience experience, not interruptive
Step by step
From first call to cross-platform campaign
A simple route from setup to steady output.
Book a call
Tell us your audience, goals, and budget. We map them against the platforms and formats that fit best.
Design the campaign
We build a custom mix of video, podcast, newsletter, and editorial deliverables, priced to your campaign length and scope.
Launch and reach learners
Your brand goes live across the platforms where millions of curious professionals already spend their attention.
Good to know
What sponsors ask
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, presenting sponsorships, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology, and personal growth. They are early adopters with the means and discernment to act, and they reward brands that respect their intelligence.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns with Jonny Thomson, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Get started
Put your brand where curiosity lives
Talk to the Mini Philosophy and Big Think team about a sponsorship built around ideas, not interruptions.
Book a call